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W3LL People

Why you’ve probably been putting your mascara on all wrong

Turns out most of us have no idea how to apply mascara. Here’s how to do it like a makeup artist, and in a flash.

You’re invited: Supernatural Sessions with W3LL PEOPLE

Join us for a star-powered evening with top natural indie beauty brands. And get makeovers, skin-care treatments, hair styling, education, advice, and more!

4 spring beauty launches we love

We tapped these natural newcomers as the beauty brands most likely to blossom this spring.

Get rocking natural makeup for the new year

Get 20% off the entire W3LL PEOPLE collection—now through December 31!