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Eric Helms

Eric Helms is hoarding superfruit (again)

The Juice Generation founder is obsessed with finding and creating buzz about new superfruits. This time it’s all about aronia berries.

The Juice Generation: 3 celebrity green juice recipes you’ll love

Want to juice your kale like Blake Lively and Michelle Williams? Juice Generation and Cooler Cleanse founder Eric Helms’ new book will show you how.

Juice Generation gets busy—with new locations, a menu revamp, and a book

The company’s been working hard behind the scenes, and the fruits (and vegetables) of its labors are about to show.

Eric Helms is hoarding this superfruit

Juice Generation’s founder is so obsessed with nutrient-packed pitaya fruit—and thinks you will be, too—that he’s keeping the crops to himself. Well, sort of.