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Alternative Apparel

Behind the scenes: Your inside look at Alternative Move’s spring lookbook shoot

The California-cool brand turned the streets of Los Angeles in a set, with models showing off the clothes while skateboarding and doing yoga on sidewalks.

Alternative, known for burnout tees, debuts sweaty styles

Check out four looks from the slouchy-cool, eco-friendly brand’s new Move collection that are designed to sweat in.

New yoga fashion brands that make sustainability chic

For these conscious companies, Spandex is out, and flowing organic cotton is in.